Wednesday, August 31, 2016

U.S.A. Rugby & CSM Sport & Entertainment Form Agreement

U.S.A. Rugby and CSM Sport & Entertainment announced today that CSM has become a minority shareholder in Rugby International Marketing. CSM is a commercial sales agent based in England who helped bring in sponsorships for Rio Olympics. The idea is that CSM is going to be able to bring in more commercial partners and sponsors to RIM and U.S.A. Rugby.

Chad Keck, Chairman of Rugby International Marketing, said in a press release: “We are excited to welcome CSM as a partner and investor in RIM. Their relationships and expertise in the world of rugby will be invaluable as we look to grow our sponsorship portfolio and raise the visibility of the sport in the United States.”

Sophie Goldschmidt, Group Managing Director of CSM, commented: “Rugby in North America has never been stronger. The success of USA Rugby in recent years is evidence of the sport’s evolution in this important market. By investing in and becoming the exclusive commercial agent of RIM, we believe we can help further accelerate the growth of rugby in the U.S. Both commercially and strategically, this investment makes sense for both CSM and RIM as together we are looking to maximize the commercial success of USA Rugby.”

1 comment: