Wednesday, May 25, 2016

Perry Baker Joining Up With Budweiser

Press Release

You probably know Perry Baker as one of the top players on the US Men’s Rugby Sevens team, but what you may not know is that he’s also one of the newest members of Team Budweiser. The brand has joined forces with six elite athletes -- including Perry -- to support their journey to the 2016 Olympic Games in Rio de Janeiro, Brazil.

Perry, along with the other members of Team Budweiser, was specifically chosen based on his commitment to hard work and dedication – values that Budweiser also prides itself on as a brand. From starting his career playing college football to scoring during the NACRA 7s tournament, Perry is a great example of what commitment and passion can achieve.

Take the jump to read more.
“I am honored to be part of Team Budweiser as they support me in my goal to represent the US in Rio this August,” said Baker. “As Rugby returns to the Olympics for the first time since 1924, I look forward to bringing the next generation of this sport to the masses with the help of Budweiser.”

To celebrate the athletes, Budweiser will kick off a campaign now through Rio that includes a:

• Mural installation - a 225-foot tall mural featuring the athletes in midtown Manhattan, designed by Malika Favre (painting set to begin in late May)

• Limited-edition packaging - Team Budweiser inspired limited-edition patriotic packaging (released in June)

• TV spots – Various Team Budweiser athletes will appear in a new Budweiser national TV spot (scheduled to premiere in June and air during the Rio 2016 Olympics broadcast)

• Content series - Budweiser is creating a branded and editorial content series that tells the inspiring stories of Team Budweiser athletes (premiere in June)

1 comment:

  1. Brilliant! Perry deserves it but so does USA Rugby: RUGBY has arrived.