Super Bowl 49 (Feb 1 2015) will be broadcast on NBC. If the USA 7's is the weekend after the Super Bowl as it was this year, USA Rugby should try and get some sort of promo during the game. It could be very simple, something like "Sad that football is over? Going to miss contact sports? Tune in next weekend for the USA 7's on NBC". NBC might be willing to do it simply as a promotion of its own product at a reduced cost, much like all the commercials for How I Met Your Mother, Big Bang Theory and all the other CBS shows that were shown a ton of times last night. The game last night got 71 share on the Nielsen ratings, it was the most watched show in the history of US television. Even a 5 second mention could do wonders for viewership.
Networks broadcasting the NFL lose money. That is that they pay more for the broadcast rights than is possible to make up in ad revenue. Advertisers pay based on eyeballs and the ratings of NFL games (pre through post season) do not warrant enough of a price to insert enough ads to make up the broadcast rights fee. So, why do the networks do it? Because they can promote their prime time schedule where the production costs to ad revenue equation is very lucrative. This is especially important for new shows, which literally have 3 to 5 weeks to prove themselves in the fall. The return on investment of a weekend of 7s is no where near the return on investment for a show becoming a success and broadcast for years and best case going into syndication to make the network money for the next decade or more. Nice idea, but it doesn't make sense for the network.
Ah that makes sense, thanks for the input